Kicking Off Our Business Analysis Series: The LuminaTech Case
Bringing Theory to Life Through a Hands-On Business Case
We’re excited to take the next step in our journey through business analysis.
Until now, we've shared some essential techniques and methods—but we also promised to show you how to apply them in real-life situations.
Today, we’re keeping that promise. This article marks the beginning of a new series in our magazine, where we’ll guide you through practical examples from start to finish.
Let’s get started.
To bring these concepts to life, we’ve created a fictional company: LuminaTech.
It will serve as the foundation for a hands-on, practical journey through real-world business analysis.
Before we explore the techniques, it’s time to get to know the company we’ll be working with.
About LuminaTech
Company Overview: LuminaTech is a fictional tech company focused on smart lighting solutions.
Founding Story: Founded in 2018 by two engineers from Prague with a passion for innovation.
Flagship Product: Their main product is LumiGlow—a smart LED bulb controlled via a mobile app.
Product Features: The LumiGlow app allows users to:
Change the color
Adjust the brightness
Set up personalized lighting scenes
User Experience: Designed to transform everyday lighting into a smart, customizable experience.
Market Presence: LuminaTech operates across several European countries.
Brand Identity: Known for blending modern design with smart technology.
Business Model: Customers purchase LumiGlow bulbs and receive full access to the mobile app at no extra cost.
Stagnation can be deadly for any company—and LuminaTech is no exception. Eager to take on new challenges and stay ahead of the curve, the company’s leadership has decided it's time to evolve.
Their next big move? Shifting toward a subscription-based model, aimed at creating a fresh, recurring revenue stream to support long-term growth.
Listening to Customers: Why LuminaTech Wants to Change
Through recent customer research, LuminaTech discovered that many users want to regularly upgrade or replace their lighting systems. Some are driven by wear and tear, others by curiosity about new features and smart technology.
This feedback has inspired management to shift direction. Instead of relying solely on one-time product sales, the company is now exploring a subscription model—one that provides ongoing value to customers while creating a more stable path for business growth.
Subscription models are thriving in the tech world. They offer consistent revenue, stronger customer relationships, and greater potential for long-term success.
Now that we’ve defined a clear, high-level business need—and let’s assume this strategic change has been approved by management—the big question is: What will the Business Analyst do next?
To move forward, the Business Analyst will need to concentrate on these six areas:
Stakeholder Analysis and Management
Requirements Gathering and Prioritization
Process Modeling and Analysis
Solution Assessment and Validation
Data Analysis and Interpretation
Documentation and Communication
If you’re just starting out in the field, some of the areas we’ll cover might not sound familiar yet—but that’s completely okay.
We’ll walk you through each one with detailed explanations, real examples, and ready-to-use templates.
Using LuminaTech’s transition to a subscription model as our running case study, we’ll demonstrate how each concept is applied in practice, step by step.
Our next article begins with the foundation—Stakeholder Analysis and Requirements Gathering.